This is an epidemic period that has threatened everything on this earth in some way, including our work. The time is to realize our luck that we are currently in a digital age and can continue our work digitally. Now is the time to analyze our content strategy and look for any positive change that it demands on the basis of the current situation arising.
This is an epidemic period that has threatened everything on this earth in some way, including our work. The time is to realize our luck that we are currently in a digital age and can continue our work digitally. Now is the time to analyze our content strategy and look for any positive change that it demands on the basis of the current situation arising.
There are several marketers who are finding themselves-
1) Keen to write on any contemporary topic
2) Willing to increase more number of contents on their datebooks
3) How to make good contribute at this critical time
Thus, there is a need to do critical analysis by making use of Ubersuggest, thereby studying the mind of various Americans deeply. I have tested several keywords just to check the trendiest keywords during the CVOD-19 outbreak that assures attention from content marketers for sure.
The results for the search of keyword “Coronavirus” are very high, especially in the month of January, February, and March. My studies found many great topic ideas for various kinds of industries. You can choose any one of them for developing good content in the upcoming months.
Travel
The content starts with the travel industry that has been threatened by this pandemic to a great level. In this critical situation, more people have started choosing to drive, bike, and walk around and also have quitted other modes of travel like air travel or public transportation just because of cancellation of trips and work.
Travel Insurance
In summer, travel insurance came up as a topic of interest for many visitors. This might have happened just because many willing to travel want to check their insurance covers their validity, in case they are sick or have canceled their travel due to this outbreak. In both of cases, people are just looking for accurate information regarding travel insurance that can help them in any way.
Train Travel
It appears that traveling via train comes under the undistinguishable category that people want to know about. The discussion is not just regarding its safety. You may have got instructions not to travel at all. But, still, there are many better alternatives.
Virtual Travel
In this daunting period of CVOD, everyone has got stuck at home and might be facing a strong desire for travel. Thus, in such a case, virtual travel is becoming more and more popular day by day as a number of frequent travelers got stuck at home.
Work and Education
In many cases, companies along with schools have initiated their virtual mode of operations within overnight. Thus, there is a huge increase in the searches related to the board and relent topics arising these days.
HomeSchooling
Due to CVOD Outbreak, kids are now at home and thus parents got the chance to teach their children by themselves unexpectedly. Mostly, kids have very much curiosity which they can frankly satisfy with their parents by asking number of questions related to their subjects. You can imagine the search level related to education just like in summer vacation period when kids are at their homes.
Free Online Courses
Just because of the cancellation of several plans due to needing to maintain social distancing, people are searching for different ways to spend their spare time at home in a productive way. If you are offering online courses, you can just strengthen the same in this time period and also explain their value.
Tips for Working from Home
It is happening for the first time that executives and staff are in the same position to apprehend their productivity just by working from home. It can be a great idea to develop content on how to raise productivity and maintain concentration while working at home and establish home office by dealing with at-home distractions intelligently.
Staying Focused
It may be just because people are facing work from home or are studying at home for the first time just because of anxiety and distractions caused by events, staying focus while working has become one of the biggest challenges nowadays. Whether your brand provides anything via motivation or tools to stay focus or efficient.
Entertainment
Everyone this time at home is just trying to engage themselves in some interesting activity to kill their boredom and stay away from this stressful situation of the world. Thus, in this situation, online entertainment has become a great source to remove boredom. You have two great options as offering entertainment itself or guiding on how to choose the best entertainment.
Free Streaming
We got trapped with the digital and people are now more interested in new media to munch. You can share what your brand can offer? Other trending topics can be “cheap digital games” and “best multiplayer video games”.
Learning Piano Online
There are many people who won't use this free time to fulfilling their hobbies and skills that remained their dream just because of the scarcity of time earlier. You can teach any skill you pursue in this spare time.
Best Shopping Deals Online
This may be a specifically interesting topic for me. Keyword rates are high for such term these days as like in holidays. This is a matter of wonder that people having a throwaway income will still take interest in online shopping. While other people who got financial shock will stay away from shopping and thus leaving a neutral impact.
Finance
In this critical time, apart from the health and safety of the population, finance also comes under the third most important concern during this pandemic. These days, many people lack work or they can’t work, in such situations financial worries are hitting the roof. You can offer guidance or relief in such a situation.
Unemployment
Most people are willing to file unemployment and there are many other people having the least idea in it. Many want to know how much money they are eligible to get. In such a case, informative guides, as well as tips, can be most helpful.
Budgeting Tips
Along with layoffs and pay cuts, people are struggling to search for different ways to save their money. The most trendy and evergreen topic with the same results is “how to invest money wisely”. It is due to an unstable stock market. You can provide an insight on this topic.
Relationships
In this threatening time period, tensions of people are running high. You need to make genuine efforts for your relationships in life to make it beautiful in every way. You can find various subtopics under this category.
At-Home Date Ideas
Couples stuck in the home are finding new exciting ways to make their romantic life alive in every way. You can find a lot of scope in this topic to offer genuine tips regarding dating and relationships at this unexpected time period offering a lot of time to spend with your partner.
Rewiring with Friends
Though we all have to maintain social distancing in this situation, still we must avoid disconnecting from important persons of our lives. It seems that people are pondering for using this time period to reconnect with their old friends. You might have created distance with your loved ones due to the shortened time period in your over-busy day to day schedule. You can create content on this topic by offering great advice on how to reconnect with old friends.
Making Your Parents to Understand Your Feelings
There may be arising from a lot of jokes where many millennials are making efforts to convince people to stay home. The jokes may be for the reason that most people are having tough conversations with their family for the first time just because of how to move across this situation. You can create content just to offer some helpful tips for making good conversations with family and to handle them gently without any conflict.
Health and Fitness
Health is a vital topic to discuss right in this situation where people have raised their eating habits at home to make the moment joyful at home. Apart from a few genuine topics like hand washing, hand sanitizer, you can also discuss a few other health-related topics to stay healthy at home for a long period.
Getting Health Insurance
Just like the issue of unemployment, the other main concerns for people losing their jobs may be an assurance to get health insurance. You can help people by offering useful suggestions regarding this topic.
Indoor Workouts
Due to homestay for a longer period of lockdown, staying healthy and fit is a big task. You can assist people in this regard. The topic “how to start running” is also trendy as solitary outdoor exercises can be a good option in this period of social distancing.
How to Strengthen the Immune System?
People are very concerned about their health at the time and are driving their efforts for protecting themselves from COVID-19 in every way.
The only thing to be considered while preparing content for people on this topic is to check whether your brand is a medical expert offering authentic information that can be trusted with closed eyes. False information can damage the lives of many. The next trendy topic can be for a “healthy diet”.
Journaling
You cannot ignore your mental health as it can easily be affected during this pandemic. People are facing various mental and emotional issues like stress, anxiety, worry, and are scared. Your brand can provide guidance for offering a great emotional and mental approach to pass these days without any mental trouble. The other trendy topic can be related to “meditation”.
Home and Family
In several cases, the whole family is staying together at home. It may be happening for the first time for many schools going kids. It can provide some interesting challenges and experiences to the entire family.
Natural Cleaning Products
People are free these days and thus are making good efforts to make house cleaning tasks interesting with the help of supplies available in the market. You can offer informative content listing various useful products for effective house cleaning. The other trendy topic can be “organic cleaning products”.
Family Recipes
Every person sitting at home right now is trying to cook restaurant-style food at home rather than ordering from restaurants. Thus, there is a huge demand for recipes these days, and cooking is a good option for quality time pass at home and entertaining other family members too.
Games for Playing with Kids
Parents use this keyword search, especially in summers. In this lockdown period, you can offer some great ideas as well as tools to entertain kids at home. The other trendy topic can be “family conversation starters”.
To summarize this study, there are many uplifting stories to show.
If you want to look for any topic other than breaking news related to COVID-19 updates, there are a lot of opportunities to explore related to a magnification of joy, gratitude, hope, and other kinds of positive emotions. When people are seeking frequent safety and health updates, also they are looking for inspiration.
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