Best Platform to Learn Digital Marketing in Free

We live in a fascinating age where knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Digital marketing is comparatively a new stream, and before you opt for this field, you should do some thorough research.

Apart from being one of the highest-paying jobs in the industry, it is an extremely crucial field, testing your knowledge and fundamental skills. It is estimated that by the end of 2020 there will be 2 million jobs in the digital field, and by 2022 there will be approximately 2.4 million. With the internet population at over 550 million users in India (as of early 2020), the digital marketing industry is growing. Now when you see this number, don’t you want to leverage the power of the internet and use it to market your business effectively and efficiently?

Enrolling in a digital marketing course is the best investment that they can do for their career in terms of both time and money. With the digital marketing industry in India projecting an enormous growth potential along with an expected paucity of trained professionals, and with many students, recent graduates and young professionals looking to advance with the digital marketing bandwagon, digital marketing courses are the need of the hour as they provide the prerequisites to excel in this field.

It is of utmost importance that you build awareness and perception about your business. Most brands have a website, if not, they have a social media presence or a digital ad strategy. Your consumers rely on it as a way to learn about your brand. Illuminate and enlighten your mind with the list below for the top free digital marketing courses. Let the learning begin!

Google Ad Academy

Google Ads will help you grow your skills to advertise your business online, and get Google Ads Certified. The Google Ad Academy is a place that you will want to visit and explore. Here you will find the certification courses for Google AdWords and Google Analytics. Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, Google Ads (formerly known as AdWords), social networks, video networks, mobile strategy, and more. Once, you have gathered the knowledge that Google offers for free, you’ll be able to better understand the structure of the Ad Campaigns and how to properly use Google Ads, and Google Analytics.

Google Digital Garage

Google’s Digital Garage is one of the best free digital marketing course for who are at the beginning of their career. It is probably the best platform as it will slide you on every aspect of the digital marketing like SEO, SEM, Advertising, conversions, content marketing and social media. I have to stress again that it provides you with feature of glancing over the topic, and very few, if any of the topics are covered in some depth. Still, it is a great course for beginner digital marketer who wish to gain insights of how the things work in the digital marketing space. Therefore, if you are confident in your knowledge, you may want to pass on this one.

DMsteps

DMS is a Platform where you will learn Digital Marketing online for free.  This course is really very beneficial for everyone. You can increase your sales easily after successfully completing the Digital Marketing Course in India with certificate. DMS Team is regularly updating the courses allowing you to stay ahead of others in this field. The mentors at DMsteps are giving their best to provide you free Digital Marketing Training. They also provide you the support to solve your queries and problems in case you face any issues.

Dynamic Duniya

Dynamic Duniya provides complete digital marketing course with complete guidance starting from digital marketing fundamentals, website planning and structure, Facebook marketing fundamentals, google adwords basics, YouTube marketing fundamentals, marketing automation, e-commerce and payment gateway, e-mail marketing content writing, affiliate marketing and AdSense etc. They bring “Live & Interactive” digital marketing modules for the working professionals, students and housemakers. It is truly beneficial for all business owners willing to extend their online customer base and adapt practical strategies like e-mail marketing and advance PPC marketing just to grow their business. For marketing employee, IT person, website or graphic designer, it is most beneficial to study this advance course and boost their marketing skills by implementation of digital marketing. 
Also, students and job seekers can have great command over digital marketing field and initiate their own online business. We also teach Google Plus for businesses. This course has been planned after seeing unlimited scope of digital marketing day by day. Now a days, new business organizations are adopting digital marketing to strategies to increase their productivity and efficiency to great level.

Udemy

Udemy is a well-known source of courses in a large number of fields and industries. The content that the site offers is diverse and follows the trends of the market. Therefore, new professions like web developer, server administrator, and digital marketer are, more or less well covered by the courses of Udemy. The courses on the site are created by individuals. That is one of the reasons that you may want to be careful and read the reviews of the courses that you are buying. And if you want to really learn something useful for free, read the reviews even to the courses that you enrol to for free. That way you at least won’t waste your time over a course, that is misleading or straightforward incorrect. Udemy is a great place to get started your journey to get to know the industry even if you have to be cautious about the exact course that you are taking. This is mainly due to fact that the best free digital marketing courses, are presented on the site.

SEMrush Academy

SEMrush is one of the biggest keyword research tool among all the toolsets present in the market. And they surely know a thing or two about SEO. Yet, the SEMrush Academy is delivering not only SEO, but SEM, and Social Media as well. There are soon to be launched a course on Content Marketing. And the best part? All of these courses are free.

Hubspot Academy

Hubspot Academy has a list of free certification courses on digital marketing. They cover courses from email marketing to social media and between. All the courses in the Hubspot Academy are free, and most of them will provide you with a certificate once you’ve completed them. Meaning, you can complete the course for free, but in order to get certified, you’ll have to enroll to some of their services.

WordStream's Growth Academy

Growth Academy is a comprehensive as well as interactive roadmap to flourish your business through digital marketing, including online advertising, lead generation, ecommerce, and more. Not only is it completely free, but it's also taught by some of the top marketing experts in the industry. Growth Academy has been created with a singular goal in mind: to give marketers and businesses a better chance at succeeding—in a diverse set of disciplines, and on a daily basis.

Facebook Blueprint

This is one of the eminent globally recognized training and certification program enabling digital marketers to effectively advertise and promote their products and services on Facebook and Instagram. When you get certified on Facebook Blueprint Certification you’ll be awarded a badge which gives you a unique distinction as a digital marketer. Facebook also awards credentials to those who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products. All course materials and educational content in Facebook Blueprint is absolutely free.

Ahrefs Academy

This course from Ahrefs academy provides all the most important critical aspects of quality content marketing such as:

• Keyword research;
• Competitive research;
• Link building;
• Link acquisition;
• Strategic SEO

Every lesson includes concrete examples to back up the advice it gives. And we’re constantly adding new videos too. If you consider this marketing course is nothing but a promotion of Ahrefs toolset, you couldn’t be be more wrong. It does not teach you how to use Ahrefs but it also teaches you the basics and the best practices of quality online marketing using Ahrefs tools. Everything you will learn can be easily extended, outside Ahrefs, to the real world scenarios.

Bing Ads Training

If you want to become a Bing Ads Accredited Professional, Bing Ads Training is the place to do it. This ads training course is the official course by Bing itself. In this, you’ll increase your Bing ads proficiency, reporting knowledge and learn how to optimize your campaigns better. The training features a lot of text, so you’ll be doing a lot more reading than watching. Once you successfully complete the course, you’ll be added as a certified professional in Bing’s member directory.

HootSuite Social Media Certification

HootSuite Social Media Certification is one of the most popular tools for social media scheduling and monitoring. It offers a program called HootSuite Podium  covering the fundamentals of social media marketing, with six free online courses. There is also a paid certification exam, after passing which participants are listed in HootSuite's public directory of social media professionals.